Legacy 90.1FM

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About Us​

Legacy 90.1FM is the soundtrack of Manchester’s Black community, a powerful blend of music, culture, and conversation, broadcasting Monday to Sunday across the city and beyond.

From old skool classics to fresh new flavours, we bring the best in reggae, soul, afrobeats, gospel, R&B, and Dub. Our line-up features some of Manchester’s most iconic DJs, delivering real vibes, real talk, and real community energy.

But we’re more than music. We shine a light on the issues that matter, from mental health to youth empowerment, from social justice to celebration of Black excellence. Whether you’re tuning in locally or streaming worldwide, Legacy connects, reflects and represents. Where Black music lives, Legacy leads.

Audience

Legacy 90.1FM’s core audience is aged 30 to 64 — culturally connected, community-driven, and passionate about Black music, heritage and progress.

They grew up on vinyl, cassette, and pirate radio. Now they stream, share, and still tune in religiously loyal to the Legacy brand and the voices behind the mic.

AGE: Most listeners are aged 30–64, with strong engagement in the 35–60 range

GENDER: Instagram: 61% women and Facebook: 54% men

LOCATION: 

  • 89% UK-based
  • 48% from Greater Manchester
  • Also reach key cities like London, Birmingham, and Liverpool

INTERESTS: Music, culture, current affairs, wellbeing, community events, and social change. They’re decision-makers, entrepreneurs, parents, creatives and changemakers and they value brands and organisations that reflect their world and respect their culture.

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70,000

Listeners per week

9,000

TuneIn app subscribers

52,119

Website visits (Jan-Oct 2024)

15.8 K

Average monthly Facebook reach

STATS

Legacy listeners are tuned in, turned up, and fully engaged.

  • 70,000 listeners per week across FM, DAB and online.
  • 9,000 TuneIn app subscribers
  • 52,119 website visits (Jan–Oct 2024)
  • Listeners preferences
    63% FM 37% Dab & Online
  • Social media reach:
    – 15.8K avg monthly reach (Facebook)
    – 5K avg monthly reach (Instagram)
    – 1.9 K Instagram followers
    – 2.3K+ Facebook followers

Your Brand, our voice

Why advertise with Legacy?

  • Direct access to a loyal, tuned-in audience
  • Affordable packages from just £120/week
  • Culturally connected, community trusted
  • High brand trust our listeners act on what they hear
  • Radio, online & social all under one roof

Download our media pack

Interested? Download our mdeia pack for a detailed breakdown of advertising and promotional costs.

Click here