How is Legacy 90.1FM Funded?

Community Radio Stations raise money in a few different ways. Legacy 90.1FM is a Community Interest Company so we can raise funds through grants, advertising, sponsorship, trading (media training courses and selling merchandise or audio production services) and community fundraising.

Our Directors are volunteers and so are our DJs. The only person who has a paid role is Lynn who is our Business Manager. She is responsible for bringing enough money into the station to keep us going and support our listeners and the wider African and Caribbean community in Manchester. We do this by:

• Hosting talk shows that give people a platform to share their views.
• Media training that is free for people taking our courses
• DJing at community events
• Hosting shows that interview experts who can advise people on where to get support for different issues.
• Getting involved in other people's projects, e.g., Mission Christmas or school uniform drives
• Celebrating important cultural projects such as Black History Month

We have reduced advertising rates for charities and small businesses, and we share information about their projects.

As a community radio station, we can only earn 50% of our income from commercial sources so it is important for us to raise funds from grants, fundraising, events, training and community projects to make up the other 50%.

You can help us stay on air and host important discussion shows by:

• Organising a community fundraiser - get together with your friends and have fun while raising funds for us. See our Legacy 90.1FM Community Projects Go Fund Me campaign for ideas.
• Donating directly to our Go Fund Me account.
• Setting up a regular monthly donation - get in touch and we will give you our bank details. No amount is too small!
• Encouraging work colleagues to listen to us and get involved in helping to raise funds.
• Listening to our station to find out when we are holding a fundraising event or project

If you are a business you can support us by:

• Signing up as a regular monthly donation partner.
• Making a one-off donation.
• Setting up an employee giving scheme and naming us as your cause.
• Sponsoring a show.

To talk to us about the different ways you can support us, message us via Facebook Messenger, Instagram or Twitter or email us at: admin@legacy901.co.uk

Here's an A-Z of Fundraising Ideas to help you get started.

Here's a link to our Media Pack 2022 for businesses and potential partners.